The Apple That Learned to Shape-Shift: A Logo's Long Story
Few brands have mastered the art of reinvention quite like Apple. From a scrappy startup in a Los Altos garage to a global tech powerhouse, Apple has always understood the power of a strong visual identity. The evolution of its logo is more than a series of design changes—it’s a narrative of the company’s journey through different eras of innovation, failure, rebirth, and triumph. Let’s break down how Apple transformed its logo from a quirky illustration into one of the most recognizable icons in the world.