Brand identity pricing packages

The cost of creating a brand identity can differ greatly. An agency's price range could be from $30,000 to $250,000, depending on their reputation and the project's extent. However, this level of investment isn't always necessary for every business. With my 15 years of experience as an independent designer, I offer the same high-quality design and expertise as an agency but at a more affordable price.

Here's the recommended pricing for clients who own small businesses.

Logo Package

You need only the basic brand elements for now, and you’ll take it from here. Click items for details

  • An interview with you (and any stakeholders) to define your brand. We’ll explore your vision, goals, audience, how you want them to feel, your company’s personality, unique strengths, competition, and more. The resulting brief will guide your design, ensuring that it’s the right fit.

  • This shorthand tag is the cornerstone of your company identity. Options will be tested on mockups to make sure they work in the real world. Final files include any configurations you’d need—horizontal, vertical, color, black and white, etc.

  • The color your brand will be known for, used in your logo. Specs provided.

  • Fonts are an overlooked way of making your business recognizable. A recommendation for brand fonts that coordinate or match with your new logo and send the right message.

  • A simple 1-page guide that shows your logo versions, color specs, and brand fonts. This reference ensures that your typography is consistent, and your brand colors match across different applications. Pantone, CMYK, RGB, and hexadecimal codes are provided.

$8,000

Identity Package

You need the basic brand elements, plus recipes for combining them in layouts with images and messaging. Then everything you put into the world will have your signature style. The most popular option for growing businesses. Click items for details.

  • An interview with you (and any stakeholders) to define your brand. We’ll explore your vision, goals, audience, how you want them to feel, your company’s personality, unique strengths, competition, and more. The resulting brief will guide your design, ensuring that it’s the right fit.

  • This shorthand tag is the cornerstone of your company identity. Options will be tested on mockups to make sure they work in the real world. Final files include any configurations you’d need—horizontal, vertical, color, black and white, etc.

  • The color your brand will be known for, used in your logo. Specs provided.

  • Fonts are an overlooked way of making your business recognizable. A recommendation for brand fonts that coordinate or match with your new logo and send the right message.

  • Options for descriptive or evocative phrases that capture the essence of your business

  • A profile image and banner image for your social media accounts. Ready for you to upload so you’ll look consistent online.

  • Besides the basic elements, brands need a certain photography or illustration style, shapes, lines, custom patterns, or other elements that flesh out a visual system. We’ll choose 3 items relevant to you (e.g. social media posts, t-shirt, a package design, top section of a website, presentation cover, etc.) and mock them up to show how the theme would look in real life. Mockups are for inspiration; they can be made into templates or print-ready files as a separate project or add-on.

  • A multi-page document that lays out the strategy behind your brand: your purpose, origin story, personality keywords, brand archetype, and more. It also details your visual identity: rules and examples for putting together your logo, colors, fonts, imagery, and messaging so you’ll know how to create new materials going forward.

$17,000

Custom Package

If you’re ready to build out your brand’s universe, possible add-ons to an Identity Package could include: 

  • Social media templates

  • Presentation templates

  • Signage

  • Packaging

  • Business cards

  • Brochures and info sheets

  • Brand swag (t-shirts, stickers, mugs, pens, and fun stuff)

  • Name generation

If you have an in-house designer or freelancer, they can reference your brand style guide when making materials for you. Or I can create them, since I’ll know your brand inside and out. I can put together a package that includes any finished pieces you need. If you’d like to wait and create these down the road, book Design Days whenever you want to knock items off your list.

A note about websites:
Web design and development is a speciality in itself, so I recommend that clients hire a dedicated individual or firm for this. The firm can use the style and elements we develop in the Identity Package to create your site.