What I love about the Wii from a design perspective is that it broke every “rule” of console design and still won. It wasn’t powerful. It didn’t even do HD. But Nintendo designed it to blend into the living room instead of taking it over.

A console small enough to disappear, a controller that felt like a TV remote instead of a spaceship, a menu laid out like TV channels, music that made you want to linger, and Wii Sports teaching you how to play without ever calling itself a tutorial. That’s exactly why it won.

Apple’s iOS 26 redesign ends more than a decade of flat design. Inspired by VisionOS and AR, the new style emphasizes depth, light, and physicality. Explore how Apple, Google, and even Jony Ive’s Airbnb work signal a shift toward interfaces that feel like they exist in the real world.

From cheerleaders to stadiums to social media, the Cowboys use entertainment strategy to out-earn every other NFL team.

Peloton’s stock is sliding, its instructors are its biggest risk, and its image still screams “luxury bike for the elite.” To survive, Peloton has to become more than a spin-bike company. It needs a brand with purpose.

Grocery stores are so ingrained in our lives that they’ve become invisible, just another pit stop in our weekly routines. You walk in, grab a few essentials, maybe some impulse buys (because who doesn’t need a jumbo bag of sour gummies?), and head out. But here’s the kicker: every aisle, every shelf, and every single product placement is all part of a meticulously crafted strategy to make sure you spend more time—and more money—every time you walk through those doors.