Phase 01
Messaging Strategy
FOR ESTABLISHED BRANDS SEEKING CLARITY & THE RIGHT CLIENTS
For each copywriting project, I start by gaining a deep understanding of your company, your clients, and your competitors. This is because I'm dedicated to producing copy that aligns with and furthers your long-term objectives.
I'll lead you through a comprehensive 3-hour strategy session, conduct interviews with your clients, and immerse myself in becoming well-versed about your business and its market. At the end of this process, you'll receive a personalized messaging guide. This guide will be filled with brand strategy insights and essential copy, all designed to assist you in attracting the ideal clients and facilitate growth in a more coherent, aligned, and effortless manner.
MESSAGING STRATEGY INCLUDES:
A 3-hour strategy session to clarify your unique voice and value
In-depth client interviews, market research, and competitive analysis, to uncover what sets your brand apart and how to speak your client’s language
Your 30+ page messaging guide, including: your positioning, mission statement, unique value proposition, elevator pitch, selling points, ideal client profile, competitive analysis, SEO research, brand voice, tone and style guidelines, and more foundational copy for your brand
1 week of revisions to ensure your new copy feels true to your voice and vision
1-hour content road-mapping session to clarify your content strategy and put your new messaging to work
TIMELINE: 6 WEEKS
INVESTMENT: STARTING AT $5,000 / PAYMENT PLANS AVAILABLE
Phase 02
Custom Copywriting
TO CONNECT & CONVERT AT EVERY TOUCHPOINT
Once we've established your messaging, we'll develop a content strategy that's specifically designed to meet your objectives. Following this, we'll turn that strategy into reality by creating all the necessary copy for your website, marketing platforms, and your brand's entire ecosystem. You'll end up with perfectly crafted words, along with support for any continuous content needs.
WEB & MARKETING COPY
WEBSITE COPY
LAUNCH COPY
SOCIAL MEDIA POSTS
EMAIL MARKETING
CASE STUDIES
BLOG POSTS
LEAD MAGNETS
CLIENT EXPERIENCE COPY
PROPOSALS
PITCH DECKS
CANNED EMAILS
FORMS & SURVEYS
CLIENT GUIDES
ONBOARDING & OFFBOARDING MATERIALS
CONSULTING & SUPPORT
CONTENT PLANNING
CONTENT AUDITS
SEO AUDITS
TESTING & ITERATION
WIREFRAMING
COPYEDITING & PROOFREADING
TIMELINE & INVESTMENT:
Once we’ve identified your brand’s specific needs and goals, I’ll provide you with a custom timeline, quote, and payment plan, ranging from a day rate to a flat project fee to an ongoing monthly retainer. Clients typically invest $6k–$25k, including messaging strategy.
THE PROCESS
A deeply detailed, supportive, and strategic copywriting experience.
WARM WELCOME
After you reach out, we meet for a friendly consultation to answer your questions and make sure we both feel we’re a great fit before moving forward with a custom quote, contract, and initial invoice.
RESEARCH & STRATEGY
We kick off our collaboration with a deep-dive call to uncover your true brand voice. Then, I interview your clients, research your market, and create clear brand messaging that captures your unique value — pulling it all together into your custom messaging guide.
ONGOING COPY SUPPORT
With your messaging in place, the sky’s the limit. We’ll map out a content plan to reach your goals, and then take care of all the copy you need to get there — from your website to your marketing to your entire brand ecosystem.
“Our website sounds like us but so much better.”
ric delves deeply and invests a significant amount of time to grasp the essence of your business. We had a strategy session that lasted 3 hours, and initially, I was wondering how we could possibly fill that time. Surprisingly, the time just zipped by. It was incredibly engaging to explore the finer details and hidden aspects of my business to truly uncover our core identity.
I feel that I have endless copy options to pull for Instagram, web, interviews, etc., that effectively explain the benefits and features of our product thoroughly. Our website sounds like us but so much better.